Purpose/Activity
Type of Data
Lawful Basis for Processing
To register you as a new customer
Identity 
Contact
Performance of a contract with you
To process and deliver your order including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us
Identity
Contact
Financial
Transaction
Marketing
Communications
Performance of a contract with you


Necessary for our legitimate interests (including to recover debts due to us)
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey
Identity
Contact
Profile
Marketing
Communications
Performance of a contract with you necessary to comply with a legal obligation


Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
To deliver direct marketing to you
Identity
Contact
Profile
Usage
Marketing
Communications
Tracking
Technical
For most direct marketing communications, we rely on consent, however there are situations in which it is in our legitimate interests to use your personal data in this way (Please see '7. Advertising, marketing and your communications preferences' in our 'Privacy Policy')
To enable you to take part in a prize draw, competition or complete a survey
Identity
Contact
Profile
Usage
Marketing
Communications
Performance of a contract with you


Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
Identity
Contact
Technical
Tracking
Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) 


Necessary to comply with a legal obligation
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you
 Identity
Contact
Profile
Usage
Marketing
Communications
Technical
Tracking
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences
Technical
Tracking
Usage
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about goods or services that may be of interest to you
Identity
Contact
Technical
Usage
Profile
Necessary for our legitimate interests (to develop our products/services and grow our business)
To prevent and detect unlawful acts
Identity
Contact
Financial
Transaction
Technical
Tracking
Necessary for our legitimate interests (to protect our business and our customers by way of undertaking fraud monitoring and suspicious transaction monitoring)


Necessary to comply with a legal or contractual obligation to share personal data for the purposes of law enforcement
In order to resolve legal claims or disputes involving you or us
All relevant data categories, depending on the nature of the allegation or claim
Necessary to bring or defend a claim